ASOS Freedom Project

Yess! So I have entered the ASOS Freedom Project, in association with Beta Fashion (http://www.betafashion.com/)

This has given me a great opportunity to try out my pattern and print illustration skills. I have submitted two designs, which I shall post once the competition is finished.

Once the entrance date is closed, the designs will be available to view on the beta website.

First prize is £1200 and having the winning design commissioned for a capsule collection of clothing for ASOS.

Fingers crossed!

NEW WORK!!!

I have finally updated my website with some recent work from my 3rd year.

Go check it all out!!

Here is a sneak preview.

New Website Design!!!

Go check it out!!!

www.gemmahudson.com

Beyond The Sea Exhibition

Come and see my work on show @ Beyond the Sea in Paignton, Devon

Summer 2010

For my final major project, I was given the creative freedom of writing my own brief. As I want to eventually get involved in the creative advertising industry, I thought it would be ideal to write a brief as if it was given to me from a company.

I have a great love for fashion, and decided to base my brief around Topshop.

The brief stated:

To produce a series of promotional illustrations for Topshop Spring/Summer 2010 collections. Each illustration should be based on the following set themes.

• Meadow

• Saloon

• Downtown

• Club Tropicana

Each fashion season Topshop works their clothes around themes. I wanted to create promotional illustrations that could be used on leaflets, bags, in-store display, public advertising and to also include motion graphics of some sort. My main idea was to work with the fashionable colours of each collection and to really give the feeling and mood each collection would convey to the buyer.

The following images correspond to the collections. I have also included a presentation video of the final animations at the end.

Out With the Old

Here is a selection of a few old pieces of work. Most of them are from my foundation year.

Youth

Istanbul Adventure

These pieces were for my final project of my foundation year. I was lucky enough to visit Istanbul in Turkey, and was inspired to base my project around my experiences. A lot of the designs for this project were fired onto ceramic pieces. I took a lot of inspiration from English ceramic design, like Spodes blue patterened ceramic ware. Infusing my hand drawn floral patterns with imagery from Turkey, I created the following images.

These are a few experimental pieces of work from over the years.